Role of empathy in building a successful startup

CEO/Co-founder of BloomReach talks about the role of empathy & measuring impact of your startup for the customers…

For example, a lot of products promise “ 20% improvement in revenue,” but in some micro-part of a customer’s business. Is that worth anyone’s time if it only touches 2% of the Customer’s business? You’re not competing with other products. You’re competing for my time. And I only give my time to things that matter. Think of it like a consumer mobile app – is it cool enough for me to replace another app on my home screen?

http://dedatta.com/2014/08/30/be-one-with-your-customer/

The startup love affair

Every investment is an emotional commitment to support and grow the business and to build long-lasting relationships with the founders.

Tom Tunguz @ Redpoint has a great short piece here  – http://tomtunguz.com/the-love-affair

Process, methodology and culture – how to avoid the process trap

Mikeal Rogers’ perspective about processes and methodologies.

If you build a culture that values critical thinking over process you’ll end up with better and more exciting products.

Every process begins with a problem. Understanding the problem is more important than solving it. You gain a deep understanding of the problem through critical thinking. A process begins to develop to solve the problem. Your results when implementing the process will have a lot do with the culture you inject them into. Taking the process a startup might use and implementing it across a larger organization will not only encounter a lot of resistance but the participants will have different motivations and share a very different culture among the organization.

Read more at http://www.mikealrogers.com/posts/a-prescription-for-boring-products.html