Role of empathy in building a successful startup

CEO/Co-founder of BloomReach talks about the role of empathy & measuring impact of your startup for the customers…

For example, a lot of products promise “ 20% improvement in revenue,” but in some micro-part of a customer’s business. Is that worth anyone’s time if it only touches 2% of the Customer’s business? You’re not competing with other products. You’re competing for my time. And I only give my time to things that matter. Think of it like a consumer mobile app – is it cool enough for me to replace another app on my home screen?

http://dedatta.com/2014/08/30/be-one-with-your-customer/